Sunday, August 8, 2010

The Tipping Snus

Whereas smoking is nearly a national collective behavior in Korea, it's not attached with any negative lable like in Taiwan. Hence, though KC's school is considered a prestigious university, one shall not be surprised to see smokers around the campus, with some demonstrating horrifying vulgarism by littering butts or even spitting while smoking.
抽菸在台灣大概是件非常負面之事,但在韓國可說是國民運動,此舉和社會地位、教育程度也沒什麼關係。儘管許小臉來自所謂名校,校園繞一圈,處處可見哈菸男女,而且不少人菸品極差,邊走邊抽亂丟菸蒂之類的不算什麼,邊抽邊吐痰的才是極品。


KC enjoying smoking on Viking Line

When KC visited Sweden last year, he enjoyed his full liberty trying all kinds of tobaccos with my guy classmates. However, just before he went back to Korea, I invited my Swedish friends to a dinner at home, they were the first Swedish guys that he'd even met; they were humorous, charming, and... using snus. That's how KC acquired the consumption of snus. And then he quited smoking, totally.
我對許小臉抽菸一事一向不多置喙,去年他在瑞典還跟我幾個抽菸的同學抽得很開心。然而,就在他回韓國前,我邀了幾位不抽菸的瑞典朋友來家裡吃飯,他們風度翩翩、談吐幽默,席間不時使用snus,就在那樣的場景下,許小臉被snus所迷惑,進而把菸給戒掉了。

It was long before I read The Tipping Point, so I had little knowledge of smoking back then. But now I know, the experiential context matters the most, for a habit like smoking, to persist. And the best way to quit smoking, for a non born smoker like KC, is to provide him with something capable of offering better emotional experience, something that he considers cooler.
snus可讓一天抽10多根菸的許小臉快速戒菸,這件事讓我明白,對他這種非天生的smoker,抽菸並非思而後動之舉,一開始只是耍帥,後來就是習慣成自然,而要把這個習慣戒掉,就是給他另一個習慣一個他認為不但比抽菸健康、而且還更酷的習慣

Snus is a moist powder tobacco product originated from Sweden. The consumption of snus does not include inhalation so it does not affect the lungs as cigarettes do.
snus是潮濕的粉狀菸草製品,起緣於19世紀的瑞典,一個偉大的發明(因為它幫助許小臉戒菸XD)。它是用來放在嘴巴裡的,一般卡在牙齦跟嘴巴之間,它可提拱人體尼古丁,但因非吸入性質,不會造成一般香菸對肺部的不良影響

Our friend sent this new product from LUCKY STRIKE from Sweden last month. The bottom has a small separated space for putting used ones.
Rachel幫許小臉從瑞典寄來新產品, LUCKY STRIKE 的snus;盒底設計了一個空間,可放置使用過的snus





One of KC's fav snus brands, the Göteborgs Rapé. The one on the left is loose snus, the other 2 are portion snus.
Göteborgs Rapé是許小臉愛牌之一,盒身設計很經典

The lid on the top is designed for putting used ones.
盒蓋上另設的小空間,用來放置使用過的snus

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